10 Best SEO Tools that SEO Experts Use in 2023

best seo tools
  • 8 Minutes to read

Table of Content

  1. Introduction
  2. What are SEO Tools?
  3. Do you Need SEO Tools?
  4. Why Use SEO Tools?
  5. What to Consider While Choosing SEO Tools?
  6. What are the Best SEO Tools?
  7. Wrapping It Up
  8. FAQs – Frequently Asked Questions


The best SEO software simplifies tasks like tracking a site’s performance and keeping an eye on its search engine rankings. Learning SEO optimization might be challenging when you’re just starting out. This website provides a comprehensive collection of the most useful SEO resources currently available. You will not need to waste time and money testing out a variety of solutions before settling on the one that best serves your digital marketing agency needs.

What are SEO Tools?

It’s possible that website owners that employ SEO tools to raise their positions in SERPs may see a good change. This aids search engine optimization by scrutinizing material for keywords, backlinks, and other ranking factors. Furthermore, they highlight any unnoticed benefits, which is a pleasant plus.

Do you Need SEO Tools?

Search engine optimization solutions eliminate the need for time-consuming manual tasks like keyword exploration and statistical analysis. You can examine what’s working and what needs improvement in your approach with the help of these tools. The most effective SEO tools also generate reports detailing your standing in relation to the competition and highlighting areas of opportunity. In addition, you may use them to compare search results across different areas, languages, and nations.

Why Use SEO Tools?

According to data shared by Statista, Google is still the most popular website worldwide and gets more than 86 billion total monthly visits. Search engine optimization is a technique used to raise a website’s visibility in results returned by web crawlers like Google, Bing, and Yahoo. This is accomplished by optimizing the sites so that they receive plenty of high-quality traffic from the search results pages of major search engines like Google, Bing, and Yahoo.

The number of visitors to your site is a key factor in your site’s rating, which can be determined with the use of the tools. It really is a must-have for the prosperity of any website. There are benefits and drawbacks to employing SEO Tools. As a result, you should learn as much as possible about SEO tools before making any purchases.

What to Consider While Choosing SEO Tools?

There are several factors to consider when choosing an SEO tool, for instance, a good SEO tool should help you check the domain and page authority of a website. Many factors might be considered, but we zero down on these: what do you think the benefits and drawbacks of the current SEO and content promotion tools are? When and where will these tools be most useful, and who will use them? 

What are the Best SEO Tools?

1. Crawling and Indexing Tools

crawling and indexing tools
  • Screaming Frog SEO Spider:  The Screaming Frog SEO Spider may help you improve your site’s onsite optimization by gathering data and identifying common SEO mistakes either technical SEO or on-page SEO mistakes. It is a powerful and flexible site crawler that can quickly analyze the results of crawling any large website. This SEO software helps SEO experts to use the information it provides and enhance their campaigns.
  • Xenu:  Xenu is a program that aids in keeping a website’s links intact. Xenu can be downloaded and used at free of cost. Similar to how a search engine would, it connects to your server and does a crawl of your site

2. Keyword Research Tools

keyword research tools
  • KWFinder:  KWFinder was developed as a search engine optimization keyword research tool. For the purpose of keyword expansion, that is, coming up with new keywords to base a site’s ranking on, it succeeds. Determine which search terms you can easily dominate.

    You can find out how your rivals are faring in the search engine rankings and find out how popular terms have been in the past. An examination of search engine results pages and research into relevant local keywords can also be managed through this.
  • Ubersuggest:  Ubersuggest’s keyword suggestions may do wonders for your content marketing plan and execution. You can find out how competitive a keyword is, how much it costs per click, and how many people use that term every month using its free Chrome plugin.
  • Keywords Everywhere:  Download the free add-on Keywords Everywhere for Google Chrome or Mozilla Firefox to find out how popular a keyword is, how much it costs per click, and how much competition there is across multiple sites. It saves a lot of time to not have to manually copy and paste data across websites to find out how many searches are being done.

3. Link tools

link tools
  • Moz Link Explorer: For increased online success and competitiveness, use data from Link Explorer to determine your most valuable sites, connecting domains, and anchor text.
  • Ahref Backlink Checker: Link building, keyword research, competition analysis, rank tracking, and site audits are just some of the features included in Ahrefs, an SEO software suite. The majority of Ahrefs’ functionalities cater to those working in SEO marketing.
  • HARO: The initials stand for “Help a Reporter Out,” which is what a HARO does. It’s a free resource for writers who want to beef up their writing with the insight of industry professionals (or “Sources”).

4. SEO Analytics Tools

seo analytics tools
  • Google Analytics: If you’re interested in analyzing your site’s traffic, Google Analytics is a free service you may use. People are more inclined to visit your website every time they encounter your SEO marketing campaign, be it through organic search results or social media ads.
  • Mozcast: Mozcast is the best free SEO tool that can monitor changes to Google’s algorithm. Moz has basically released a tool based on the Google SERP feature graph called Mozcast. The program has become popular due to its ability to show the latest changes to Google’s algorithm as a weather forecast.

5. WordPress SEO Tools

wordpress seo tools
  • Ahrefs WordPress SEO Plugin: Using data from Ahrefs, Google Analytics, and the Google Search Console, the Ahrefs WP plugin displays how well individual blog posts do for a certain term. Then, it recommends strategies for boosting their efficiency.
  • RankMath: When it comes to WordPress SEO plugins, Rank Math is your Swiss army knife. It allows you to manage all aspects of on-page SEO for your whole website.
  • Yoast SEO: Yoast SEO is an add-on for WordPress that boosts rankings in search engines like Google. It equips you with the means to optimize your material for search engines and improve its general readability.

6. On-Page SEO Tools

on page seo tools
  • Rich Results Test: Google’s “rich results” go beyond the blue “click here” link to deliver an immersive experience on Search. Rich results might contain carousels, images, and more. Describe this test. Test the structured data on your publicly available website to determine its usefulness.
  • Google PageSpeed Insights Tool:  PageSpeed Insights is a tool that assesses a page’s performance on various devices, such as mobile and desktop, and provides suggestions for improving that performance. The PSI website shows both laboratory and field data on the same page. Data collected in a controlled environment, such as a laboratory, can help isolate the cause of performance issues. The PSI report is only one page long but contains information gathered both in the lab and in the field.
  • SEMrush: Semrush is an all-in-one SEO solution that can undertake keyword research, analyze competitors’ keyword strategies, evaluate your blog’s SEO, and scout backlinking opportunities. Internet marketers trust Semrush. Many companies use it.
  • SEO PowerSuite: If you need help with search engine optimization on Google, look no further. Tools for keyword research, backlink analysis, content editing, PPC Ad optimization, and more are all included in SEO PowerSuite.
  • Screaming Frog:  The name “Screaming Frog” comes from an incident that occurred in Dan’s garden, where two cats trapped a frog. The Screaming Frog SEO Spider may help you improve your site’s onsite optimization by gathering data and identifying technical SEO factors.
  • Ahrefs: When it comes to search engine optimization, Ahrefs.com is your one-stop shop. They offer a wide variety of helpful features, including tutorials, a helpful user community, and prompt responses to any questions you may have.
  • Structured Markup Validator: Machines can read your product information with the help of structured data markup. Your HTML will be more easily understood and processed by Google and other search engines with the addition of markup.

7. Local SEO Tools

local seo tools
  • Google Business Profile: Having a Google Business Profile might help local customers find your firm when they search for similar items and services. Google My Business delivers instructions to your store. Google Business Profiles can boost local SEO.
  • Moz Local Check Business Listing: Moz Local is an automatic listing management system that syncs location information with our partner directories in real time. Moz Local’s main goal is to improve your rankings as per the local SEO in Google by facilitating the publication and maintenance of consistent location data.

8. Mobile SEO Tools

mobile seo tools
  • GTMetrix: Carbon60 created GTmetrix so their clients could quickly and simply check their site’s speed. This tool is used to check if your website is performing in different parts of the world and other significant factors about performance.
  • Mobile-Friendly Test: To determine how effectively a website adapts to mobile devices, utilize Mobile-Friendly Test, a convenient tool that allows you to perform a test with a few clicks. The program takes its cues from Google’s own mobile-friendliness test and uses similar methods to generate a score.
  • Merkle Mobile-First Index Checker:  Google primarily considers the mobile version when indexing and ranking content. When determining whether or not a page was relevant to a user’s query, the index has traditionally relied heavily on the desktop version of the website’s content.

9. Rank-Checking Tools

rank checking tools
  • Ahref’s SERP Checker: With Ahrefs’ SERP Checker, you can view search engine results from any country without the need for proxies or geo-restricted IP addresses. Where you perform a search can have a significant impact on the kind of results you see.
  • Bulk Google Rank Checker: You may get your site’s or your competitors’ current Google ranking in real time with the help of the Bulk Google Rank Checker. You may enter up to ten keywords at once and view your position in the search engine results pages for desktop sites in fourteen different countries and mobile sites in five.

10. Multi-Tools

multi tools
  • Semrush: Semrush provides keyword research, examines your competition’s keyword strategy, does an SEO audit of your blog, and more. Internet marketers trust Semrush. Large and small enterprises utilize it.
  • MozBar: Obtaining link metrics and performing other on-the-go SEO tasks is a breeze with the free MozBar Chrome extension. When you use MozBar, you can see the Domain Authority, Page Authority, and a number of backlinks for sites right alongside your search results.
  • SEO Minion: The SEO Minion tool is available as a free Chrome extension or Firefox add-on and aids SEOs in their routine work. Several of its many advantages are outlined below. Investigation of the On-Page SEO Factors.
  • Google Search Console: Google Search Console is a no-cost tool for keeping tabs on, optimizing, and fixing your site’s visibility in the google search results. Google Search Console is a free SEO tool that provides insight into and control over how Google indexes and displays your site.
  • Ahref’s SEO Toolbar: The Ahrefs SEO Toolbar is a free suite of optimization tools. It’s like having a user-agent switcher and a country changer for search results built into one convenient package. Paid Ahrefs users additionally receive access to SEO analytics for the pages they visit and the search engine results pages (SERPs) (with export).

Wrapping It Up

Consider the size of your business. The needs of new website owners will vary greatly from those of SMEs to those of multinational corporations. If several people will be working on the same project, it’s best to choose an SEO tool that allows for extensive cooperation.

In order to succeed, you’ll need to write material that search engines like Google will pick up and utilize, update your product descriptions, and use the information gathered from SEO tools to fine-tune your strategy. Also, read our Blog on Top Web Development Tools To Build A Web Application!

FAQs – Frequently Asked Questions

1. How to Choose the Best SEO Tool?

It’s important to take a few things into account while deciding on the most suitable SEO tools for your needs. Get started by thinking about what you want to accomplish and how you plan to do it. One more thing to think about is whether or not you will need long-term SEO support, as many of the best SEO tools provide features like regular site audits, reports, and optimizations to help you make long-term improvements to your site. Though all SEO tools are not fulfilling this purpose, some are created only for choosing better keywords.

These are some of the factors to consider while choosing the best SEO tool:

  • Features & Functionality
  • Ease of use
  • Pricing
  • Support & Maintenance

2. How Much Should I Spend On SEO Tool?

You should know that hiring an SEO is different from buying an SEO tool. You should choose the one that gives you the best return on investment. When you hire an SEO, you usually spend between $100 and $1200 per month, but SEO tools only cost $99 per month. You should spend money on your business based on how challenging the job is.

3. Are SEO Tools Worth it?

Definitely. If your company’s success depends on the amount of quality visitors you attract to your website, you need to become an SEO expert. Without implementing SEO tools for keyword research, backlink tracking, competitive analysis, and website optimization audits, it is very impossible to increase your website rankings in Google SERPs.

best seo tools
Neil Jordan
Hey! I'm Neil Jordan, a technical consultant with extensive experience in web development, design, and technical solution management. My research focuses on web development and various technologies. I have a diverse background in providing various IT service consulting.

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